> Now clearly this is another border case and i think nearly nobody
> would bother to actually type \ordinal{7} in the middle of the text
> normally.

I do it all the time in my transcription work, where keeping the `look
and feel' of the original is important.  It's easier to type than
7\textsuperscript{th}, which is what the original looks like in (UK)

I agree that it was probably over the top for LamsTeX, but who's

Robin Fairbairns