> [...] The
> differences between different journals, not only regarding references,
> and the fierceness with which they say they will reject anything which
> does not conform (though this might not be true in practice) are
> amazing, especially considering how unimportant such things should be.
They are NOT unimportant. A consistent and aesthetically pleasant look
for a journal, that is unique enough to make it readily recognizable, is
a must. Too bad typography becomes a lost art nowadays...